PERSONAL BRAND · BUILT IN PUBLIC
Will's Masterclass
You're young, hungry, and ready to work harder than anyone you know. You don't want the normal path — you want to make real money from the internet and build a life most people only dream about. You just don't know where to start. This is the blueprint.
Launches in
You know you're meant for more. You just don't have the map.
Posting consistently, no growth
You show up every day. The algorithm doesn't care. You can't tell what's actually moving the needle.
Growing an audience, no income
The views come. The money doesn't. You have attention but no offer that converts it into anything.
No idea who to sell to
You know you should sell something, but you don't know who to, or for how much. So you sell nothing.
Ambitious but no direction
You want to be different, escape the normal path, and make real money from the internet. You're ready to outwork everyone — you just don't know what to actually do.
JOIN THE WAITLIST
Get on the list.
One email. I'll send the launch details and nothing else.
I built this in public. I'm teaching what held.
I started with a phone and no plan. I posted, I watched, I adjusted. Most of it didn't work. Some of it did, and I paid attention to the difference.
Over the last 3 months I've built a personal brand from nothing — 10M+ views, 14,500 followers, and a business that pays. Not from luck. From a process I can name and repeat. I'm now one of the fastest growing creators in my niche.
I run marketing for real clients. I test this stuff on audiences that aren't mine, with money on the line. The Masterclass is the part that held — stripped of hype, laid out in order.
Two courses. In order.
Welcome
Start here. What this course is, who it's for, and how to use it to get the most out of every module that follows.
Successful Profile
Build a profile that converts. Optimize your bio, visuals, and positioning so the right people stop scrolling and follow.
Establishing your Brand
Define who you are, what you stand for, and what makes you different. A clear brand is what makes everything else stick.
How to make a converting video
The structure behind every video that sells — the hook that stops the scroll, the mid-section that holds attention, and the CTA that turns it into action.
What makes a video go viral
The patterns behind reach. Understand the signals, triggers, and timing that turn a good video into one that gets pushed.
How to find the pain-points
Find what your audience actually struggles with. Pain-points are where attention turns into demand — learn how to surface them.
How to make an ICP targeted video
Speak directly to the person you're trying to reach. Build videos aimed at your ideal customer profile so the right people lean in.
How to convert viewers to buyers
Turn attention into income. The exact steps to move someone from watching to trusting to paying.
Scaling your content and reaching new audiences
Once it works, scale it. Multiply what's working and reach audiences you haven't touched yet.
How to build a strong community
Audience is a number. Community is a business. Turn followers into a loyal, engaged, self-sustaining community.
Beyond the videos.
Templates
Done-for-you profile, video and caption templates you can copy, paste and adapt — the exact formats I use to post every day.
Updates
New modules and refreshed templates added as the platforms change. You get every update, free, forever.
Hooks + CTAs
50+ proven hooks and call-to-action scripts, organised by goal — so you never start a video from a blank page.
TOTEM
A community that pulls you forward.
Totem is a Discord community we've partnered with — over 1,900 members and counting. Every week they run live calls with guest speakers, some of whom have built businesses with over $20,000,000 in revenue.
Totem Backstage — included with the Masterclass.
Backstage is the inner ring of Totem. It comes with the Masterclass bundle, and it puts you closer to the calls, the speakers and me.
- Access to every previous call recording
- Private room with callers and other Backstage members
- Priority questions — yours get asked first
- Submit questions before the event, even if you can't attend live, in the private chat
- Backstage status inside the server
Three ways in.
Personal Brand Class
- 10 modules
- Document resources
- The framework that got me 10M+ views and over 1,000 inbound leads
- Building a million dollar funnel
- Role in the Discord server with a private chat to Will
- Chance to win a free 1-hour audit, or a spot on the new podcast
- Totem Backstage pass
- Direct access to Will
Marketing Class
- 5 modules
- Document resources
- Sales scripts
- Meta ads strategy
- Website development strategy
- Role in the Discord server with a private chat to Will
- Chance to win a free 1-hour audit, or a spot on the new podcast
- Totem Backstage pass
- Direct access to Will
Both courses, one bundle.
The Masterclass
- Everything in the Personal Brand Class
- Everything in the Marketing Class
- Totem Backstage pass
- Direct access to Will
- Role in the Discord server with a private chat to Will
- Chance to win a free 1-hour audit, or a spot on the new podcast
Permanent access, one-time payment. Refunds available on request — see FAQ for terms.